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Innovation

Strategic Focus: We use an entrepreneurial approach to revenue development,
marketing, communications and technology.

Strategic Guideposts:
• We encourage strategic risk taking but are mindful
that we are investing donor money.
• We use data and best practice research to drive
decision making and efficiency.
• We leverage grateful patient opportunities.
• All potential projects succeed due to leveraging partnerships.
• Any new business ventures must compliment our mission,
meet proven community needs, and drive revenue.

Outcomes:
• We are a “go to” organization amongst peers.
• Increased reach and income of our businesses.
• We meet and exceed our fundraising targets

Metrics/KPI’s
• Number of new innovative fundraising projects and concepts
• Number of new innovative business projects
• Business net revenue

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